Legal
The firm that answers the fee question first gets the call.
People asking an assistant about a legal problem are frightened and price-sensitive, and they ask about cost before anything else. A firm that publishes how it charges, and can book a consultation in the same conversation, is answering the question everyone else deflects.
What a customer types
- “Personal injury lawyer near me with a free consultation”
- “How much does it cost to file an LLC in this state?”
- “Estate attorney who can see me this month”
- “Do I have a case if this happened last year?”
One business gets named. The line between information and advice. Tools answer about the firm and its fees, and route anything approaching a legal question to a human.
These are the questions deciding it.
Asked of an assistant, not typed into a search box. One business gets named.
Personal injury lawyer near me with a free consultation
How much does it cost to file an LLC in this state?
Estate attorney who can see me this month
Do I have a case if this happened last year?
So the answer has something true to come from
- Practice areas in the words a client uses, not the ones a firm uses
- How each matter is charged: contingency, flat fee, hourly, with ranges
- Attorneys, admissions and the matters each actually takes
- Consultation availability and what it costs
Not describe. Finish.
- Match a described problem to the right practice area
- State the fee structure for that matter type
- Book a consultation into the right attorney's calendar
- Take an intake with the facts already captured
Anything that reaches a human is staged for the customer to confirm. The agent does the work; the person keeps the decision.
The thing to get right in legal
The line between information and advice. Tools answer about the firm and its fees, and route anything approaching a legal question to a human.
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