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Modules

Every capability is a module you can switch on.

Every Parleon capability is a module on one shared brand brain. Each is included from a tier upward, and any of them can be added a la carte to the tier below.

Foundation

Everything a machine needs to read your business correctly. On from day one.

Included from Beacon

Beacon

Structured Data + llms.txt

Publishes your business, everything you sell and every price as schema.org for your actual type, LocalBusiness, Service, Product and Offer, plus an llms.txt and agents.md that tell an agent what you are and how to work with you.

Who it is for. Every business. This is the floor, not the ceiling.

schema.org JSON-LD llms.txt + agents.md Clean sitemaps AI-bot allowlist
Beacon

Detail Records

One machine-readable record per thing you sell: what it is, what it includes, what it costs, what it excludes and what it needs. Attached to the item an agent reads, so an assistant can answer a specific question instead of paraphrasing a category page.

Who it is for. Businesses whose detail lives in PDFs, images or a member of staff's head.

Per-item records Inclusions and exclusions Structured pricing
Beacon

Readiness Badge + Monitor

Your public AI-Readiness Score with a badge you can show, plus continuous monitoring so a website change that breaks your machine-readability gets caught instead of quietly costing you answers.

Who it is for. Any business that wants proof, and a tripwire when something regresses.

Public score Embeddable badge Regression alerts
Answer

What you sell and what it costs, live inside the assistants your customers already use.

Included from Concierge

Concierge

Catalog AI

The core concierge. Everything you sell exposed as agent tools: search by need and budget, pull the detail, compare two options, check what is genuinely available, surface photos and the link to the page. Answers come from your live data, not a cached brochure.

Who it is for. Every business that wants to be the answer instead of a link.

Search + filter Detail + compare Availability Deep link to the page
Concierge

Offers

Current pricing, packages, promotions and seasonal offers, exposed as structured data an agent can quote with the right conditions and the right expiry.

Who it is for. Businesses that run real promotions and want them repeated accurately.

Prices + packages Promotions Expiry aware
Concierge

Website Offer Sync

Whatever you put on your website, offer rows, featured services, price callouts, is mirrored into the AI layer and kept in sync, so the assistant never quotes a price you changed last week.

Who it is for. Anyone running an active offers page. It stops the two surfaces from drifting.

Offer mirroring Continuous sync Drift detection
Concierge

ChatGPT App

Your own published app inside ChatGPT, built on the Apps SDK, running against the same live data. Customers add your business and deal with it in the conversation they are already having.

Who it is for. Businesses that want a named presence in ChatGPT, not just to be cited.

Apps SDK Add-to-ChatGPT button Live data
Finish

The agent stops describing the business and starts doing the work your front desk does.

Included from Counter

Counter

Website RAG (Brand Knowledge)

We index your real site: hours, staff, locations, policies, terms, guarantees and the way you talk. The agent answers questions about your business the way your people would, instead of inventing an answer or refusing.

Who it is for. Businesses with real policies and a real voice they do not want flattened.

Site knowledge index Policy + FAQ answers On-brand tone
Counter

Quotes + Booking

Real numbers in the conversation: a quote built from your actual price list, checked against what you genuinely have free, then the appointment taken on your calendar. It turns "can someone come out this week and what will it cost" into a slot and a figure.

Who it is for. Any business where the first real question is the price or the date.

Quotes from your price list Live availability Booking on your calendar
Counter

Conversation Analytics

What customers actually asked the AI about your business, what surfaced, which questions the agent could not answer, and where a conversation stopped short of a booking. The gaps are the roadmap.

Who it is for. Owners and managers who want to see demand before it shows up in the CRM.

Question themes What surfaced Unanswered gaps Drop-off points
Everywhere

The newest agent surfaces, and the tooling your marketing partner plugs into.

Included from Command

Command

WebMCP Overlay

Using WebMCP (a Chrome origin trial), the overlay exposes your site's real actions, search what you sell, price a job, book a slot, start an enquiry, as tools an in-browser agent can call on the page the customer is standing on.

Who it is for. Early movers who want to own the browser-agent surface before it is table stakes.

WebMCP origin trial On-site agent tools No site rebuild
Command

Agency Brand-Knowledge MCP

An MCP endpoint pointed at your agency's own tools. Your creative team, or their AI, can pull the live catalog, current offers and the client's brand knowledge straight into ad copy, landing pages and campaigns, so the creative is on-brand and never quotes a price that changed.

Who it is for. Agencies and in-house marketing teams. Included for resale partners.

MCP for creative tooling Live catalog + offers Brand voice + guardrails
Tier matrix

What comes in which tier.

Each tier includes everything below it. Any single module can be added to a lower tier on its own, so one capability never costs you a whole step.

One-year commitment, still billed monthly.

New Launch Promo: 50% off on a one-year contract, billed monthly. After your first year it continues month to month at the standard rate.

Parleon modules included by tier
Module Beacon $249 was $499 Concierge $499 was $999 Counter $749 was $1,499 Command $999 was $1,999
Structured Data + llms.txt Included in Beacon Included in Concierge Included in Counter Included in Command
Detail Records Included in Beacon Included in Concierge Included in Counter Included in Command
Readiness Badge + Monitor Included in Beacon Included in Concierge Included in Counter Included in Command
Catalog AI Available a la carte on Beacon Included in Concierge Included in Counter Included in Command
Offers Available a la carte on Beacon Included in Concierge Included in Counter Included in Command
Website Offer Sync Available a la carte on Beacon Included in Concierge Included in Counter Included in Command
ChatGPT App Available a la carte on Beacon Included in Concierge Included in Counter Included in Command
Website RAG (Brand Knowledge) Available a la carte on Beacon Available a la carte on Concierge Included in Counter Included in Command
Quotes + Booking Available a la carte on Beacon Available a la carte on Concierge Included in Counter Included in Command
Conversation Analytics Available a la carte on Beacon Available a la carte on Concierge Included in Counter Included in Command
WebMCP Overlay Available a la carte on Beacon Available a la carte on Concierge Available a la carte on Counter Included in Command
Agency Brand-Knowledge MCP Available a la carte on Beacon Available a la carte on Concierge Available a la carte on Counter Included in Command

Included by tier

A dot is not a no. It means the module is not bundled at that tier, and can be added on its own.

A la carte

Add any single module to any tier. We price it per module, per domain. Ask and we will quote it.

Group pricing

Running multiple domains? Modules roll out across the group once, with a single rollup view.

Not sure which modules you need?

Run the free readiness check first. The score tells you which gaps are costing you answers today, and which module closes each one.

Free, about a minute, no account. Or book a demo.

Enter your domain and see what an AI can read.

Free, about a minute, no account.